Safran Club: a new way to discover chocolate, with KI-Q as launch partner
Specialty coffee taught us to ask where a bean was grown. Safran Club brings the same curiosity to single-origin chocolate, as a ritual made for gifting and sharing.
9 October 2026 · 3 min read
Innovation in food is not only about how we grow it. It is also about how people discover, share and enjoy it. Safran Club is a good example — and KI-Q is proud to be its launch partner.
Chocolate deserves the same curiosity as coffee
Specialty coffee taught us to ask where a bean was grown, who produced it and how place shapes flavour. Fine chocolate begins with the same questions. Each single-origin chocolate carries the character of one place and harvest; tasted side by side, differences that once felt invisible become clear.
A ritual made for sharing
Safran Club turns that discovery into a simple ritual: taste in order, compare, talk, and find the origins you return to. The experience comes in two forms:
- The Sharing Box — 20, 40 or 60 tasting squares in a considered gift, with the same guided four-chocolate progression.
- The Monthly Selection — 4, 8 or 12 bars a month, curated around a chosen taste profile.
- Gifting for events and hosted tastings for offices, homes and gatherings.
Why it matters to KI-Q
KI-Q works across the whole food system — from smarter farming to new products and consumer experiences. Safran Club shows the second half of that mission: better products, higher quality and more meaningful ways to enjoy food. As launch partner, KI-Q supports Safran Club as it brings this experience to the region.
